Newly Launched Website on a Mission to Change Our Salty Diet

Newly Launched Website on a Mission to Change Our Salty Diet

Coarse Himalayan Salt

Sydney, Australia (PRWEB) November 10, 2011

A new E-commerce website (purepinksalt.com.au) has been launched in Australia to educate and sell the benefits of Himalayan Pink Salt to the health conscious, aspiring home chefs and to restaurants alike.

According to Director Ayden Mich, there is a far superior salt available to us that most consumers are not aware of. “Himalayan Salt is healthier and taste better than your regular table salt,” he said.

“Regular table salt contains 97.5% sodium chloride and 2.5% of chemicals such as moisture absorbents and iodine. Consuming table salt can keep you from an ideal fluid balance and can overburden your elimination system. This can potentially lead to cellulite, rheumatism, arthritis, gout or gall bladder stones.”

According to Mich, there is a much healthier type of salt that we can substitute in our diets. The health benefits of including Himalayan Pink Salt include regulating the water content throughout the body, promoting a healthy pH balance in cells; particularly the brain cells, supporting respiratory health, promoting sinus health, promoting bone strength, regulating your sleep and supporting your libido among many others.

Purepinksalt.com.au provides a secure and intuitive way to purchase Himalayan Pink Salt.

“We are much more than just an E-commerce website. We want to lead the push to educate people on the benefits of Himalayan Pink Salt, conduct market research and become the authority world-wide. We’re passionate about Himalayan Pink Salt and we want to show this commitment to everyone that comes across our website.” He said.

Mr Mich said that there is a newly created trend of people who are making the switch over to Himalayan Pink Salt from mostly word-of-mouth recommendations and from the Internet, specifically through social media.

“Customers that we recently surveyed have said that they were motivated to search online for Himalayan Pink Salt after hearing about the product from a friend or from seeing a comment made on Twitter from someone they follow and respect”

Consumers are not given many options when it comes to purchasing Himalayan Pink Salt. Common supermarkets have little to no offering of this product. There are however, a handful of E-commerce stores that sell not only Himalayan Salt, but Himlayan bowls, cooking slabs and candles.

Mr Mich said, while the big supermarket chains offer little to consumers for healthier salt alternatives, the Internet retails are winning out. The Internet has made its place for speciality items such as Himalayan Pink Salt.

Those interested in finding out more information or to purchase Himalayan Pink salt can visit http://www.purepinksalt.com.au. Pure Pink Salt is a Sydney based E-commerce store offering an exclusive range of Himalayan Salt products.

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